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History - Arterra Interactive

Timeline of events

Established in 1999, Arterra Interactive has a rich history and built trusted relationships. This is our story.

1999

This is our story…

January 1, 1999
This is our story…

In 1998 Tony MacDonald travelled from Aotearoa (NZ) to live in Sydney Australia to pursue his dreams and follow his passion for Architectural 3D Visualisation. Tony worked for Auckland based Architects and Interior Designers for 6 years prior residing in Sydney and was an early adopter of Architectural BIM modelling software (AutoCAD & ArchiCAD) and 3D animation software (3DSMax).

From 1999 until 2010 Tony MacDonald dedicated a decade of his career developing a 3D Visualisation and Animation studio known as Arterra Interactive. During this time Tony lead a small team of talented artists to become industry leaders in Architectural, Landscape and Urban Renewal Animations. Over the course of a decade Arterra Interactive was responsible producing hundreds of CGIs, Animations and Interactive visualisations for Sydneys largest property developments, infrastructure and transport projects including Barangaroo, Darling Harbour Precinct, Wynyard, White Bay and Sydney Metro.

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2000

Development of Sydney CBD model
(2000-2016)

January 1, 2000
Development of Sydney CBD model <br>(2000-2016)

Arterra Interactive invests in resources and 2D survey data to build a survey accurate 3D digital computer model of Sydney CBD, Sydney Harbour bridge and surrounds.The 3D model was built entirely within ArchiCAD software. The 3D digital model has been further developed to simulate photorealistic day, evening and conceptual rendering styles.

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2002

BP Site Waverton

January 1, 2002
BP Site Waverton

Arterra Interactive wins significant project, BP SIte Waverton project for North Sydney Council and succesfully produce a series of visualisatrions including still renderings and 3D animation utilising the Sydney CBD 3D digital model. BP Site Waverton leads to new clients and project oppurtunities with Government agencies Sydney Harbour Foreshore Authority (SHFA), Barangaroo Delivery Authority (BDA) and Department of Infrustructure and Planning (DIPNR)

This project required complex terrain modelling and realistic modelling of tree and planting species. Arterra Interactive attended community consultation presentations with North Sydney Council utilsing 3D animation software during the consultation process.

Client: North Sydney Council

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2003

Ballast Point

January 1, 2003
Ballast Point

Client: Sydney Harbour Foreshore Authority

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2003

Darling Harbour, Ex Sega World Site
(2003-2011)

January 1, 2003
Darling Harbour, Ex Sega World Site <br>(2003-2011)

Arterra Interactive wins significant project, Darling Habour (Ex Sega World site) project for Sydney Harbour Foreshiore Authority and succesfully producing still renderings, 3D animation and Interactive media utilising the Sydney CBD 3D digital model. Darling Harbour Precinct leads to further project oppurtunities within the Darling Harbour Precinct precinct including new projects located along Sydneys Waterfront sites.

Arterra Interactive tested numerous design options for SHFA by working with a large number of Architects and visualisation various design alternatives. In 2010 Arterra Interactive would work directly with Lend Lease and FJMT on the Darling Quarter project. Arterra Interactive provides 3D services to Sydney Harbour Foreshore Authority from 2005 – 2011.

Client: Sydney Harbour Foreshore Authority

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2004

Barangaroo, Millerspoint
(2004-2014)

January 1, 2004
Barangaroo, Millerspoint <br>(2004-2014)

Arterra Interactive wins significant project, Barangaroo (Millers Point) project for Sydney Harbour Foreshiore Authorrity and provides 3D modelling services for design development, accurate photomontages, sun studies, visual impact analysis, still renderings, 3D animation, Interactive media utilising the Sydney CBD 3D digital model.

Arterra Interactive provides 3D services to Sydney Harbour Foreshore Authority and Barangaroo Delivery Authority from 2006 – 2014. Arterra Interactive utilises it’s Architectural modelling expertise to model numerous design alternatives for the Barangaroo South, Central and Headland Park. Arterra Interactive provides services to assist the competition phases of Barangaroo for the 6 finalists.

Client: Sydney Harbour Foreshore Authority & Barangaroo Delivery Authority

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2005

Sydney Train Lines – DIPNR

January 1, 2005
Sydney Train Lines – DIPNR

Arterra Interactive is engaged by DPNR to produce animations for Media release showing Sydney’s proposed train line network. Arterra utilises the Sydney CBD model to create underground Xray animations animation within short time frames.

Client: DIPNR

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2005

White Bay Precinct / White Bay Power Station

January 1, 2005
White Bay Precinct / White Bay Power Station

Arterra Interactive provides 3D services to Sydney Harbour Foreshore Authorityfrom 2005 – 2010 of the White Bat Precinct for media release.

Client: Sydney Harbour Foreshore Authority

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2008

Westfield Sydney City

January 1, 2008
Westfield Sydney City

Arterra Interactive is engaged by Westfield Design and Construct (SCentre Group) to build an accurate detailed interactive model using ArchiCAD software. Arterra was able to output real-time models through the duration of the modelling process. Cinematic, photorealistic animation were generated. This project would lay the foundation of future work on Westfield projects from 2010-2016.

Client: Sydney Harbour Foreshore Authority

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2009

IMAX Site

January 1, 2009
IMAX Site

Arterra Interactive is engaged by Grocon to produce high quality CGI’s, renderings, animations, interactive visualisations and VR outputs.

Client: Grocon

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2010

Sydney Metro
(2010-2016)

January 1, 2010
Sydney Metro <br>(2010-2016)

Arterra Interactive succesfully wins Sydney Metro Government tender and provide extensive 3D services on the project.

Client: Transport for NSW

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2012

Sydney CBD Light Rail
(2012-2016)

January 1, 2012
Sydney CBD Light Rail <br>(2012-2016)

Arterra Interactive succesfully wins Sydney CBD Light Rail project and provide extensive 3D services on the project. Arterra utilises the Sydney CBD model to produce animations through the CBD, Surry Hills, Anzac Parade, Kingsford and Randwick.

Client: Transport for NSW

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2013

Central to Eveleigh

January 1, 2013
Central to Eveleigh

Client: Architectus

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2014

New Zealand branch

January 1, 2014
New Zealand branch

Arterra Interactive establishes 3D visualisation presence in New Zealand.

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2016

Office relocation

January 1, 2016
Office relocation

Arterra Interactive relocates into new Surry Hills offices to expand business operation.

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2016

Development of the CGI Studio

January 1, 2016
Development of the CGI Studio

Arterra Interactive develops a CGI studio within the company which can delivery photorealistic CGI’s for residential sales and marketing. Building a specilist team of project managers and 3d artsist to delivery the highest quality CGI still renderings.

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