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Darling Harbour Inflatables

Sydney Harbour Foreshore Authority


About the project
Sydney harbour foreshore authority revealed inflatable sociable creative platform. Designed to reinforce darling harbour’s standing as sydney’s most magnetic, spirited and vivacious precinct, the reinvigorated creative campaign focuses on big time as the central idea and promotes darling harbour’s larger than life spectacles, major celebrations and big name business offerings all contained within the single precinct. Brought to life through a range of activations like a virtual reality way finding mobile app to encourage users to stay longer and better navigate the precinct as well as 3D in-precinct installations and inflatable bubble like creative that captures the essence of darling harbour and builds its core attributes of celebration, dynamism and innovation.