About Arterra Interactive

Arterra Interactive is a premier Australasian creative agency specialising in visual storytelling, CGI stills, animated films and interactive immersive experiences.


Since its inception in 1999, Arterra Interactive has forged a dynamic legacy through visionary collaborations with Government agencies and property developers.

With a strong emphasis on large-scale and complex projects, we have established ourselves as industry pioneers in the domains of Property and Transport Infrastructure for the Cities of tomorrow.

Arterra Interactive History

Tony MacDonald is the Owner and Managing Director of Arterra Interactive. Born in Waihopai (Invercargill) Aotearoa New Zealand before commencing his Architectural 3D Visualisation career in Auckland, Tony is a proud Maori descendant of Ngāti Kahungunu iwi.

In 1998, Tony moved to Sydney and worked for Rice Daubney Architects and Crones Nation Architects before establishing Arterra Interactive. Under his leadership, a small team of talented 3D visualisation artists pioneered the early days of Architectural 3D modelling and visualisation. Spearheading Australia’s largest property developments, urban renewal and infrastructure projects, Arterra Interactive quickly gained a reputation for delivering cutting-edge animated visualisations for Australia's most significant projects.

Arterra Interactive’s foundation is built on successful engagements and delivery of key projects with NSW Government agencies, State Significant projects, local councils and property developers. Key client engagements include: Transport for NSW (2010 - present), The Sydney Harbour Foreshore Authority (2003-2015), Barangaroo Delivery Authority (2015-2019), Parramatta Council (2013 - present) and Western Parkland City Authority (2000 - present).

Success stories

  • Ben Grogan, Principle Manager, Community Engagement of Transport for NSW

    “I found the Arterra Interactive team to be very responsive to our tight deadlines and evolving needs, displaying a professional and friendly attitude. The products were well received by all stakeholders and I would recommend using Arterra Interactive for similar projects without any hesitation.”

  • Simon Thomas, Director, Communications and Stakeholder Relations, Create NSW

    “I can’t thank Tony and the Arterra Interactive team enough for their recent work. An ambiguous brief and seemingly impossible deadline were managed calmly and efficiently with final materials delivered on time and on budget. Tony’s patience, dedication and professionalism shone through and the Arterra Interactive team went above and beyond to deliver an incredible, high-quality product that assisted with the successful launch of our project. I wouldn’t hesitate in recommending Arterra Interactive for future projects.”

  • Greg Miller, Former CEO, KiwiRail

    “Kia Ora. As I watch and absorb the marvellous results of you and your teams efforts, I have to say I’m delighted. And, appreciative of the hard slog made in such a tight time frame to consolidate my vision into a tangible well articulated story for the future. Most of all, I’m humbled and truly grateful. Tomorrow is a big day in our history and you have all been a big part of my vision coming to life.”

  • Kim Crestani, Director, Order Architects

    “Working with the team at Arterra Interactive is an absolute pleasure. They are very responsive, nimble and very hands-on. They are passionate about their work and I highly regard them as the best 3D animation studio in Sydney.”

  • Tom Kennedy, Development Director, WestConnex

    “Arterra Interactive produces work of consistent high quality. The team can interpret a client brief to develop visualisation tools that surpass expectations.”

  • Kristian Nelson-Marshall, LJ Hooker

    “Stunning work! The quality of light is amazing and very, very seductive. Who wouldn't want to live there?”

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